my philosophy

Users comes first

My goal is to allow users do what they want to do quickly and easily. Understanding their needs and behaviors enables me to create usable products that focus on the experience and effortlessness.

Balancing act

Great products require both analytical and creative thinking to reach its maximum success – a balanced solution that functions beautifully and engages users.

Testing is key

Users come in all shapes and sizes, and getting real insights on a product and measuring its success is incredibly valuable.

There is always room for improvement

Whether it's during the development phases uncovering gaps or during post-launch user feedback analysis, I'm always on the lookout for ways to introduce product enhancements that drive user engagement.

Featured work

testimonials

Natali has a special talent for taking vague crazy-talk from us creatives and turning it into functioning, actionable wireframes and prototypes that actually look good and function flawlessly.

If you get a chance to bring Natali onto your team, you'd be irresponsible not to take it. Your company's work will improve, your UX department will thrive.

Jon S. Copywriter & Storyteller

Natali is an excellent designer and a big pleasure to work with.
Her visual sense, design investigations and solutions, commitment, and execution are always thoughtful, and her rationale solid.

I would LOVE the opportunity to work with Natali again, and I know I am one of many who feel this way.

Abigail H.Creative Director

I had the opportunity to work with Natali for over a year, and she has been the best UI/UX designer I have come across.
Her ability to visualize clients requirements has met and even exceeded expectations every time.
Natali is very systematic and great at managing her time in order to keep up with the delivery schedules.

Anil K.QA Director

Natali is an excellent communicator and a highly proficient designer. She approaches each project focused on User Centered Design with an analytic mind andinherently understands the use cases to create an engaging user experience. Natali can take on any project and deliver great design while building an excellent client relationship.

Jeff DUX Director